Icelands first boutique hotel, established in 2003, is owned by interior designer Ingibjörg S. Pálmadóttir. 101 hotel is an exciting entry into the world of Icelandic fashion, art and design, using modern lines, Icelandic artwork, and a palette of black, grey, and white. Keeping guests warm in the lounge are heated oak floors and a fireplace, while the hotels restaurant has a dapper and futuristic feel with its narrow bar, high walls and glass ceiling. This chic design hotel is a stylish haven for travellers from all over the world.